IsraelGives Consulting and Development Services

In the United States in 2010, in spite of the economic downturn, online donating rose by 30% to over $22 billion. It is clear that more and more donors see the internet as the ideal platform to discover, connect, and to donate to charities and non-profit organizations. And this trend applies to all age groups: In 2008, 49% of internet donors were between the ages of 45 and 64, and all age groups up to age 65 reported that they made more donations through the internet than by any other means.

In Israel too the trend is clear: online donating grew by 289% in Israel in 2010, and 2011 stands to shatter all records. From Facebook use to online coupon sites, Israelis have expressed their readiness and ability to use the internet as the preferred means to connect, to engage, and to donate.

IsraelGives was founded by experts in online fundraising, and its staff consists of leading experts in fundraising, social media, and technology. In addition to providing you with technology, IsraelGives can personally support your organization, and help you to develop and operate your online fundraising operation.

We can offer you a variety of services, either individually, or as part of a specially priced package. For more details or for a special quote, please contact IsraelGives at 03-5184052 or by email .

Among the services we offer:

Development of a Strategic Fundraising Plan and Organizational Assessment
The goal of developing the online fundraising plan and organizational assessment is to provide your organization with a blueprint for the creation of a successful online fundraising department. In preparing the plan, IsraelGives will perform a complete organizational assessment, in which we will work intimately with your organization’s staff to best understand your needs and potential, your goals for fundraising and for community building, understand the challenges you face, and the resources at your disposal.

The assessment will present you with recommendations on the best way to develop an online fundraising department, how to improve your website, optimize your social media, and to develop successful fundraising campaigns. We will also provide financial estimations of how much we think you can fundraise, and the necessary investment on your part in order to reach those goals.

The end result will be a road map that will guide NBN staff in their gradual and tactical development of your new online fundraising department and strategy.

Consulting, Mentoring, and Training
IsraelGives staff, including CEO Yonatan Ben-Dor, will provide your organization with expert consulting and advice on all areas of fundraising, including internet marketing, social media use for fundraising, and creating online fundraising campaigns.
In additional, IsraelGives will help to train your staff in all areas of online fundraising, online marketing, and community building. The training will be carried out through one-on-one conversations, group training seminars, and personalized sessions.

Writing and Designing Newsletters
A successful fundraising organization needs to communicate with its community, to interact with the public and to create a sense of identification with the organization’s goals and empathy towards its operations. To achieve this, IsraelGives can prepare a monthly bilingual newsletter for your organization, and email it our to your mailing list. We will both prepare the newsletter graphically, optimize it for viewing in major email programs and mobile devices, and write the content in English and Hebrew.

Managing your Facebook, Twitter, Youtube and Social Media
Social media is a key and efficient way to develop an online presence and community. But turning an online community into a community of donors is no simple challenge. You need to implement a strategy, create interaction with your community, and then drive them to action (particularly to donate). IsraelGives can do this for you by building and managing your Facebook Page and Twitter feed, including writing content and maintaining interaction with fans and driving them to action. IsraelGives has 25,000 fans. We can help you get to that number too.

Website Maintenance and Optimization
To be successful at online fundraising, your website must be oriented towards online fundraising. Taking into account your strategic goals and vision, IsraelGives will work with your staff and web programmers to re-conceptualize your website towards online fundraising and community building. We will work with user-interface experts to prepare a new sketch for your homepage, will re-write key content and messaging, and ensure implementation of programmatic change by your staff and service providers.

Online Fundraising Campaigns
To raise funds online, you need to drive your community to act in a time-restricted and engaging campaign. IsraelGives can help your organization to plan and to operate a unique and successful online fundraising campaign. This campaign will be bilingual and target donors throughout the world, and aimed at increasing the size of your organization’s online community and fundraising. Our work includes:
a. Developing a unique and engaging concept.
b. Creating, writing, designing, and programming all Internet and print marketing materials in English and in Hebrew, including newsletters and banners.
c. Preparing a Google Adwords and Facebook marketing campaign.
d. Co-operating with video artists to prepare a campaign video.
e. Providing a donation system for collecting international donations.
f. Creating a Facebook page and a viral campaign concept.
g. Work to obtain free television, radio, and Internet advertising space.
h. Manage the day-to-day operation of the campaign.