IsraelGives Online Fundraiser's Library and Resource Directory 

Want to learn about the world of online fundraising? Gain from the wealth of knowledge from online fundraising professionals from the United States and around the world. IsraelGives is proud to partner with NetworkForGood.org and other organizations to bring you Israel's premiere library of online fundraising resources.

Online Fundraising

Online Fundraising Tactics: What Works? Various fundraising strategies compared (New!)
What works better in fundraising: a single appeal, or multiple appeals? Deadlines-driven appeals? Matching gifts? Dollar goals?

Online Fundraising Campaign in a Box
Planning resources for creating your online fundraising campaign by NetworkForGood and Firefly.

GroundSpring's Online Fundraising Handbook
A 94-page guide to the world of online fundraising from GroundSpring, one of the U.S.'s leading providers of online fundraising services.

The Online Fundraisers Checklist
Have you done everything you need to do? By NetworkForGood

8 Online Fundraising Changes You Must Make in 2010
Katya Andreson, NetworkForGood.org

2010 Resolutions Guide
Convio's Do-it-yourself tips to revitalize your nonprofit’s online initiatives

The 2008 Online Fundraising Survival Guide
12 Winning Strategies to Survive & Thrive in a Down Economy, by NetworkForGood

The Secret of Online Success: Why Structure Matters
The difference between success and failure in online fundraising can be simple preparation. By Convio.

 

E-Marketing

The Nonprofit Email Marketing Guide
7 Steps to Better Email Fundraising & Communications, by NetworkForGood

Homer Simpson for Nonprofits
The Truth About How People Really Think & What It Means for Promoting Your Cause: A Guide to Behavioral Economics for Nonprofit Leaders. From NetworkForGood.

 

Social Media

Facebook

Measure Everything: Is your Facebook Page Worth it?
How to measure and assess your Facebook page success.

Twitter

Mastering the Art of Writing a Good Tweet to Promote Your News  (New!)

3 Surefire Ways to Use Twitter To Promote Your Organization  (New!)

General

The Networked Nonprofit: Using Social Media to Accomplish More With Less (New!)
This is a link to a webinar that teaches h
ow social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach. In it you'll learn: How to understand social networks through social network analysis; How to do more with less by leveraging your network; How to create a social culture at your nonprofit; How and why you must value relationships as well as transactions. To download just the PDF of the presentation, click here.

Using Social Media: 11 Steps to Success, 6 Things to Avoid (New!)
A presentation by NetworkForGood to Na'amat USA

Using Social Media to meet Non-profit Goals
The results of a survey by Idealware

 

Benchmark Studies and Comparisons

2010 eNonprofit Benchmarks Study
Asses your organization's performance in online fundraising, e-marketing, and social media, as compared to thousands of other non-profit organizations (2010).

2010 Convio Online Nonprofit Benchmark Study (March 2010)
Convio is the U.S.'s online provider of online fundraising services. See how your organizations stacks up against hundreds of other non-profit organizations, and what you should be aspiring towards in terms of performance.

More Generous Cities in America
A study by Convio on the cities where the most donations are made - per capita.

Donating and Volunteering in Israel: Where and How much? (Hebrew)
A study by the Academic College of Management

The Next Generation of American Giving
Convio's study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures