Our vision: Improving Israel’s image by promoting regular dialogue and interaction between Israelis and the international community, in Israel and abroad
Through young Israelis traveling abroad:
• Each year, 410,000 young Israelis between th
1. Basic training workshops conducted within the framework of pre-release IDF courses:
Approximately 50,000 soldiers participate in the pre-release courses each year
Our workshops include a one-hour frontal lecture about Israel’s image in the world, its influence on the Israeli traveler and the tools available to travelers for helping repair it.
2. Advanced follow-up workshops and expanding the activist community:
The 20% of participants in our workshops who are interested in taking a more meaningful and active role in the initiative will be invited to participate in advanced seminars.
3. Digital platform for accompanying the travelers abroad:
Application and website with videos and simple facts about Israel, for individual learning and available assistance when needed.