Merkaz Hashachar's mission is to raise support to initiate and advance education, culture and health in the Arava and in Israel, and abide by the principles of Zionism and co-existence.

Emphasizing charitable activities in the Arava and Kibbutz Ketura, our supporters help children and adults to: access education; enjoy religious pluralism; understand & support Jewish-Arab coexistence; access health care apparatus & facilities; promote & practice environmental sustainability; enjoy cultural events; and experience the unique social, religious, economic, & cultural facets of Kibbutz Ketura.