The organization spearheads a number of educational initiatives for the youth of Israel. The programs are multifaceted and reach out to a variety of populations – youth-at-risk, soldiers, new immigrants, those returning to religion, pre-army youth as well as those leaving the army and looking for direction.
The objective of all our activities is to connect youth to their roots and to the land of Israel, and in so doing to educate them towards a life of giving, each one in his or her way and abilities. This may be in the form of army service, studying Torah, or contributing to society through positive, social deeds.
Our aims are expanding in light of current situation to expand to the field of aliya and "hasbara", leveraging our ability to communicate to the world Israel's actions against Hamas with deeper, historical perspective, to reduce and fight anti-Israel and anti-semitic biases in media, college campuses and our communities. And to ensure the safety and integrity of our Jewish community affiliates abroad while supporting aliya wherever feasible.