We work to promote and make the vegan lifestyle accessible in Israel, the UK, and the USA by operating on two levels that reinforce each other.
First, we make the vegan lifestyle easier and more accessible by certifying products and various businesses such as restaurants, cafes, wedding halls, hotels, clothing stores, cosmetic shops, and more with our "Vegan Friendly" label. We also make business owners aware that vegan consumers are a vast audience with great potential for their businesses and convince them to expand their vegan-friendly options. Furthermore, we certify companies that provide their employees a sustainable, cruelty-free, and eco-friendly workplace, thus connecting the vegan and pro-vegan community to establishments whose practical and moral values fit their lifestyle. Our "Vegan Friendly" certificate makes it much simpler to make the right and compassionate choice in every area of life.
Second, through our "Vegan Active" membership club, we are implementing innovative, robust projects that raise awareness of industrial farming's sad, cruel, and detrimental reality on the one hand and the benefits of vegan style on the other.